Little known facts about Indian Advertising

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Karen Lunel in Liril Ad

This is a follow-up post to my previous post about old Indian TV ads.

  1. The Indian advertising industry has produced geniuses as Alyque Padamsee (the man behind Lalitaji and Liril campaigns) and Piyush Pandey (the man behind the original ‘Mile Sur Mera Tumhara’ and Cadbury’s Dairy Milk chocolate ads).
  2. Karen Lunel was the the original Liril girl who featured in the first Liril waterfall ad. Source 1, Source 2
  3. Kailash Surendranath, the veteran ad film director who discovered Karen Lunel, had shot the Liril Waterfall ad. The falls in Kodaikanal where it was shot are still referred to as the Liril Falls by local guides. Source

    kavita-chaudhary-lalitaji-surf
    Kavita Choudhary in Surf Ad
  4. The real name of Lalitaji of Surf ad was Kavita Choudhary. Later she made hit TV serial Udaan which also featured Shekhar Kapur in a cameo. Source
  5. The name of the little cute girl featuring in early Rasna ads is Ankita Jhaveri who is grown up to an actress in South Indian films. Source
  6. The Amul Butter campaign which features day-to-day issues, holds Guinness world record for the longest running ad campaign in the world. Sylvester daCunha, along with cartoon artist Kumar Morey and script writer Bharat Dabholkar, conceived the campaign in 1966. Source
  7. amul-moppet-120612Rajkumar Hirani, the hit director of Munnabhai Series & 3 Idiots, started career as a film editor. Later shifted to ad films as director and producer and can be seen as a model in Fevicol & Luna ads. Later returned to films as editor and director. Source
  8. The famous Onida Devil who turned into overnight sensation and became strong selling point for the Indian TV brand Onida in the 80’s, has been played by 4 actors. The first was David Whitbread who became the face of the devil for 14 years. Later replaced by Rajesh Khera, Ashish Choudhury & Aamir Bashir until the concept was scrapped in 1999. The campaign originally created by art designer Gopi Kukde of Avenues in 1982. Source 1, Source 2
  9. 24896_1Shyam Benegal, the father of new wave cinema in India, started his career working in 1959, as copywriter, at Bombay-based advertising agency Lintas, where he steadily rose to become the creative head. Source
  10. R. Balakrishnan, better known as R. Balki, is Chairman and Chief Creative Officer of the advertising agency Lowe Lintas (India), an ad filmmaker and Hindi film director. He is best known for the movies Cheeni Kum (2007) and Paa (2009). Source
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